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The Psychology of Developing Software

Featured The Psychology of Developing Software

"Neuroscientists are novices at deception. Magicians have done controlled testing in human perception for thousands of years." - Teller

Magician, entertainer and critical thinker, Teller, of the famous duo Penn & Teller, was recently interviewed by Smithsonian Magazine. In it, he discusses several principles used to manipulate his audience. Magicians have been doing this for hundreds, make that thousands of years. What they are really doing is studying human psychology in order to exploit it to their own needs.

This got me thinking about the psychology of software development in particular. There are some similarities shared with the points outlined that he utilized as a magician, and the problems we face in developing software with intuitive user interface.

While the intent of a magician may be to deceive, they are many times leading their audience to a predetermined conclusion. As software developers we might want users of our solutions to take actions that we want them to without any previous training in a way that feels natural to them. A whole lot of thought goes into an intuitive design that becomes entirely transparent and natural to the end user.

That sounds easier than it is, and the landscape is continually changing. Early on, the field of interface design was mostly made up of researchers in psychology. That has changed since and now include designers that have brought in ideas they have grown up with.

This can vary a lot with age. If you learned to type on a real typewriter, your understanding of how text gets laid out on a printed page might be different than someone who learned on a word processor using a computer program. (Are there two spaces or one between sentences?) Alternatively, just about any child knows to double click an icon to "open" it, and even younger users might be more familiar tapping on a screen to do the same task. The lines might seem to blur between human nature and learned behavior. 

I think this is an instance where we can learn from another discipline (magicians) that have been working to understand how to work with human psychology for much longer than our field has even existed. Just remember, all the time that you have spent learning to do whatever it is that you do (in my case, designing software) THEY have been working just as hard learning how to do what they do.

Here are a few general principles to keep in mind when developing software. This is not an exhaustive list, but just a few.

  • Try to understand your audience
  • Try to understand the problems they would like to solve
  • Leverage standard conventions to reduce training and make your software feel more intuitive
  • Handle errors in a user friendly way
  • Solicit feedback and adjust

Do you have your own principles you follow when developing software solutions? Feel free to leave a comment and contribute your own ideas.

References

  1. Teller Reveals His Secrets http://www.smithsonianmag.com/arts-culture/teller-reveals-his-secrets-100744801/?all
  2. The Psychology Behind User Interface Design http://matc.jomc.unc.edu/blog/psychology-behind-user-interface-design

 

Leave your comments and share ideas with Mike here: http://www.soliantconsulting.com/blog/2014/09/psychology-developing-software

Soliant Consulting

Soliant Consulting employs the largest FileMaker development team in the world. We have a deep bench of talent starting with our CEO, Bob Bowers: he's co-authored seven books, led the team that has written six editions of the Authorized Training Series for FileMaker, Inc., spoken at more than a dozen FileMaker Developer Conferences, and has taught literally thousands of students spanning two decades of leadership in the field. Certified Expertise Soliant's team is certified in every version of FileMaker Pro and are specialists in building high-performance databases, hybrid web-FileMaker applications, integrations with a range of technologies including SQL, and conversions from prior versions. We work with your solution as is or can build from scratch. Find out how we can take your FileMaker databases to the next level.

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