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AMPscript 101: Getting Started with the Marketing Cloud’s Scripting Language

AMPscript is a powerful scripting language that is unique to Salesforce Marketing Cloud. It provides a standard personalization language across all digital marketing channels, enabling rapid development. AMPscript can seem intimidating when you’re getting started. But it really doesn’t have to be, as the language follows a simple syntax and semantics, making it easy to learn and code. Anyone can learn AMPscript. In this session, we will cover AMPscript syntax, looping, conditions, common functions and some basic use cases.



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