FileMaker Business: Creating Marketing Content for Your Business

Session Description

Improve the way you market your products and services through compelling content. First learn how to write attention-grabbing copy for your website, brochures, and emails that not only showcases your business but also speaks directly to your customers. Then see how to create eye-catching screenshots, photos, and videos that will get you noticed — whether on social media or in somebody’s inbox.

This session is presented jointly by Leslie Kareckas and Anne Anderson.

What you should know

No prior marketing experience required.

Products & Technologies

• FileMaker Pro/Advanced
• FileMaker WebDirect
• FileMaker Server
• FileMaker Go

Session Materials

• See attached slides below.

What You Will Learn

• Defining and researching your target audience and competitive market space
• Writing core, benefit-oriented marketing copy
• Applying your copy to social media, SEO, and keywords
• Creating screenshots, customer stories, and videos that support your messaging