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FileMaker Business: Creating Marketing Content for Your Business

Session Material Download Included

Session Description

Improve the way you market your products and services through compelling content. First learn how to write attention-grabbing copy for your website, brochures, and emails that not only showcases your business but also speaks directly to your customers. Then see how to create eye-catching screenshots, photos, and videos that will get you noticed — whether on social media or in somebody’s inbox.

This session is presented jointly by Leslie Kareckas and Anne Anderson.

What you should know

No prior marketing experience required.

Products & Technologies

  • FileMaker Pro/Advanced
  • FileMaker WebDirect
  • FileMaker Server
  • FileMaker Go

Session Materials

  • See attached slides below.

What You Will Learn

  • Defining and researching your target audience and competitive market space
  • Writing core, benefit-oriented marketing copy
  • Applying your copy to social media, SEO, and keywords
  • Creating screenshots, customer stories, and videos that support your messaging



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