Find answers, ask questions, and connect with our community of business solutions and app users, developers, and partners.
Session Description
Improve the way you market your products and services through compelling content. First learn how to write attention-grabbing copy for your website, brochures, and emails that not only showcases your business but also speaks directly to your customers. Then see how to create eye-catching screenshots, photos, and videos that will get you noticed — whether on social media or in somebody’s inbox.
This session is presented jointly by Leslie Kareckas and Anne Anderson.
What you should know
No prior marketing experience required.
Products & Technologies
- FileMaker Pro/Advanced
- FileMaker WebDirect
- FileMaker Server
- FileMaker Go
Session Materials
- See attached slides below.
What You Will Learn
- Defining and researching your target audience and competitive market space
- Writing core, benefit-oriented marketing copy
- Applying your copy to social media, SEO, and keywords
- Creating screenshots, customer stories, and videos that support your messaging
Comments are closed.