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Thursday, June 8, 2023

Introducing AMPscript and Data Extensions


In the first episode of this series, we’ll introduce you to Marketing Cloud’s AMPscript. You’ll learn first-hand what data extensions are (hint: they are tables in a database), how to populate them with data, and how to preview that data in an email template using personalization strings

Blog post: Building Dynamic Emails with Marketing Cloud’s AMPscript https://developer.salesforce.com/blogs/2021/11/build-dynamic-emails-with-marketing-clouds-ampscript.html

Documentation: Personalization Strings and AMPscript https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/personalizationStringsAMPscript.html
Documentation: Comparison of Email Studio List versus Email Studio Data Extension https://help.salesforce.com/s/articleView?id=sf.mc_es_list_versus_data_extension.htm&type=5
Documentation: Data Extensions Data Types in Email Studio https://help.salesforce.com/s/articleView?id=sf.mc_es_data_extension_data_types.htm&type=5

00:00:00 – Intro
00:00:42 – What is a dynamic email?
00:01:10 – Personalization Strings
00:01:48 – Scripting languages in Marketing Cloud
00:03:51 – Lists and data extensions
00:04:45 – Set up and populate a data extension
00:06:53 – How to create an email content block

Connect with Salesforce Developers:
Website: https://developer.salesforce.com/
Facebook: https://facebook.com/salesforcedevs/
Twitter: https://twitter.com/salesforcedevs
LinkedIn: https://linkedin.com/showcase/salesforce-developers

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