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Tuesday, September 26, 2023

Respond to Leads Faster with Einstein Chatbots


Companies today do not respond to new leads quick enough. Harvard Business Review found that 24% of companies wait at least 24 hours before responding to a new lead, while 23% never even respond. Further, research from InsideSales suggests that responding to new leads after 20 hours significantly hurts salespeople’s ability to qualify those leads, while companies who respond within an hour *generated 100x more qualified leads*. So what if companies could respond to new leads instantaneously? Chatbots make this possible. Chatbots can help reduce the friction in buyers process by allowing buyers to ask questions using AI to direct and deliver the right content, and handoff to the sales team at the right time. Once that lead lands into Sales Cloud, we need to equip our sales rep with the insight and intelligence to help close that deal. Leveraging Einstein Chatbots, Pardot and Sales Cloud this session will explain how Einstein Chatbots can help deliver content to your prospects faster, converting more visitors to leads, enable your sales team to follow up faster and understand ROI based on marketing touchpoints.

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