August 26th, 2021
congratulations to you for taking a step toward customer service nirvana with
Salesforce Service Cloud! As you may know, Salesforce Service Cloud is a platform
containing powerful tools that enable you to manage service interactions with your customers, build versatile automations, and utilize reports and dashboards to
track the effectiveness of your implementation. The breadth of tools and
configurations that Service Cloud offers is expansive, which promotes
customizability. But it may also leave you wondering, “Where do I begin?” This guide
will provide you an overview of the information you will need to build a
successful Service Cloud implementation.
Set-Up and Manage Cases
the primary tools that service agents will use to interact with your customers. Consequently, ensuring that they have been appropriately configured will
provide a solid foundation on which to build your implementation. Additionally,
cases and case management practices directly influence customer satisfaction.
In your case
management toolbox, you will find:
- Case teams – Allows groups of people to work together
to solve cases
- Queues – Queues can be used to hold inbound cases
without an owner so that team members who share workloads can take ownership
and process them as they are created.
- Assignment rules – Allow cases to be routed to users
or queues specified by attribute criteria
- Auto-response rules – For inbound emails, a criteria-dependent auto-response can be sent before a service agent’s follow-up.
- Escalation rules – Rules may be defined to escalate
certain cases based on criteria such as priority, case type, or response time.
In order to
best serve your clientele, a standard of service is often utilized to ensure
adequate attention is provided to each case that is created. Service-level
agreements allow you to define a commitment of service you have made to your
customer, implicitly or explicitly. Through service contracts, entitlements,
milestones, and assets, you will find a comprehensive approach to managing
service process and case layout have been defined, you may become aware of
repetitive tasks or opportunities for automation that your service agents would love
to implement when it comes to interacting with cases. Service Cloud contains a multitude of time-saving tools to address these issues. Here are a few of the
most helpful ones:
- Quick Text – As simple as it sounds, quick text is a predefined
message or phrase that a user can insert into emails, chats, and other mediums.
- Macros – Macros allow you to define a set of
instructions to tell the system how to process a certain task. For repetitive
tasks that require the same method of execution, such as answering a customer
inquiry, a macro can select an email template, send an email, and update the
case status with one mouse click.
- Mass Quick Actions – Users may use mass quick actions
to edit or update up to 100 records from any list view.
- Split View – This allows users to open a collapsible
list view while also viewing record details.
- Email Templates – A template allows for
standardization of responses that can utilize case-specific details such as
contact name or case subject. You can either define emails to be sent
automatically or customize the email before it is sent.
Service Cloud’s most valuable features is the Omni-Channel, a tool that enables
you to configure routing rules to assign work to agents based on availability
and skillset. It can serve as a communication hub for multiple channels of
interaction and ensure that your service team is working at an optimal level.
it allows managers to easily monitor the number of work items assigned to
agents and the status of cases routed by the Omni-Channel. Chat and voice
transcripts are updated in real-time, and managers can use them to provide support to agents through messages or respond to requests from agents when assistance
Service Cloud Channels
Cloud is capable of capturing interactions with your customers across a wide
variety of channels including email, phone, webchat, social networks,
community portals, and more. Case creation automation tools, such as screen
flows for phone calls and email-to-case, make it easy to update, interact, and
manage service requests so that agents can spend more time solving issues and
less time clicking through screens.
the value proposition of a CRM service solution is to provide the best service
through flexibility to communicate with your customers and easily gather all the important information from every interaction.
Knowledge gives you a repository to store and share knowledge articles with
visitors to your website, customers, partners, or service agents. Knowledge
articles are documents that may contain any variety of useful information you
would want to share, such as an FAQ or a step-by-step walkthrough. In addition to
knowledge articles, Chat Answers allow your service agents to use the Knowledge
Base to answer customer inquiries and embed articles right in the chat session.
With the use of Data Categories, articles can be organized and grouped by
defined criteria and allow for controlled access so that only the right people
are able to view certain documents.
Einstein for Service
One of the
most exciting features of Service Cloud is Einstein for Service, a collection
of tools that utilizes AI and intuitive recommendations to aid customers and
- Einstein Bots – Bots are a great way to reduce the
number of low complexity requests to your service agents. They can be
configured to handle routine inquiries from your customers and can escalate
more complex issues to a service agent if needed.
- Einstein Classification Apps – This incredibly useful
tool can be utilized to automatically fill certain case fields based on
historical case data, recommending or selecting values so that your agents can
focus their attention on the conversation. For chat sessions, agents are shown
recommended or selected values based on chat interactions with Einstein Case
- Einstein Article Recommendations – Agents may be given
article recommendations based on chat communications to quickly and
sufficiently answer cases.
- Einstein Reply Recommendations – Easily craft replies
to customer chat messages that allow for standardization of messaging to
customer and free up agent resolution time.
Ensuring that sensitive or confidential information remains secure is incredibly important and the security features within Salesforce allow for custom access for each user. With Sharing Settings, Roles, Profiles, Permission Sets, and Field Level Security, you have the ability to control access from the highest to the lowest levels of your organization’s data structure.
- Sharing Settings – With Sharing Rules you can automatically open up access to users at the record level by defining which records get shared with certain users based on record criteria. Manual sharing enables users to ad hoc share records with users that may not have read or edit access through other permissions.
- Roles – By utilizing roles and a role hierarchy, you can open up access to record-level data based on your own organization’s hierarchy. For example, you can allow managers to have access to records owned by their subordinates.
- Profiles – Profiles determine what permissions a user has to view or interact with data at the object level, such as create, read, edit, and delete.
- Permission Sets – Permission sets allow you to grant additional object-level access to a definable subset of users that may or may not share the same profile.
- Field Level Security – At the most granular level of object-level security, field-level access enables you to give profiles or permission sets access to individual fields within an object.
Reporting and Dashboards
Service Cloud support reports and dashboards give supervisors a comprehensive picture of their service team’s output and can highlight opportunities for process improvement. Reports can track statistics such as the number of cases created, case comments, emails, case owners, contact roles, response time, and any other important case data. Dashboards allow you to visualize report data and can give you an at-a-glance service health check.
If you require an import of existing case or service data into your implementation, Salesforce features a couple of data migration options to suit your needs. The Import Wizard is ideal when loading less than 50,000 records at a time and allows you to avoid duplicate record creation. The Data Loader is capable of loading up to 5,000,000 records at once and offers a command-line interface for performing automated operations.
As with many businesses who use Salesforce, it may not be the only system that is a part of your service process. Should you require integration with an existing ERP or service platform, there are a number of solutions you can leverage to connect them to Salesforce Service Cloud. This provides you the ability to share records between systems and perform useful automation, which can help streamline your resolution process and improve customer experience.
Salesforce AppExchange boasts a robust library of premade integration packages that you can easily install to your org. Alternatively, if an out-of-the-box option won’t cut it, a company such as Contact Us can help you build a bespoke integration solution to fit your needs.
Time to Build Your Best Service Platform
possibilities for building a custom service implementation are nearly
endless when considering all the offerings in Salesforce Service Cloud. And
with a comprehensive understanding of your business and service processes, a
tailored Service Cloud can provide incredible value to you and your
customers to build relationships that reach beyond the context of customer
service. Contact DB Services for any questions you have or if you need assistance building your best service platform in Service Cloud!
Need help with your Salesforce digital transformation? Contact us today to discuss Salesforce consulting, implementation, development, and support!
Joshua is an outgoing consultant who enjoys collaborating
with a team to achieve clear-cut goals and provide the best value for clients. He
is dedicated to creative problem-solving and process improvements that often
lead to unique, tailored client solutions.