In this fourth episode we will explore the lookup function in AMPscript to lookup data from a non-sendable data extension. You will also learn how to make use of locale data attribute to create multilingual emails.
Resources:
Blog post – Building Dynamic Emails with Marketing Cloud’s AMPscript: https://developer.salesforce.com/blogs/2021/11/build-dynamic-emails-with-marketing-clouds-ampscript.html
Documentation – AMPscript Lookup function: https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/lookup.html
Documentation – Data Extensions Data Types in Email Studio: https://help.salesforce.com/s/articleView?id=sf.mc_es_data_extension_data_types.htm&type=5
0:24 – AMPscript lookup function
2:39 – Using Locales in AMPscript
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