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CRM Explained – Data Management 101

What is a crmA CRM system helps companies stay connected to customers, streamline processes, and improve profitability. It can manage customer relationships across the entire customer lifecycle, spanning marketing, sales, digital commerce, and customer service interactions.

A CRM system gives everyone — from sales, customer service, business development, recruiting, marketing, or any other line of business — a better way to manage the external interactions and relationships that drive success. It allows you to store customer and prospect contact information, identify sales opportunities, record service issues, and manage marketing campaigns all in one central location.

Modern CRM systems automatically collect information about existing and prospective customers. This data includes email addresses, phone numbers, company websites, social media posts, purchase histories, and service and support tickets2. The system integrates the data and generates consolidated profiles to be shared with appropriate teams.

CRM systems connect with other business tools, including online chat and document-sharing apps. In addition, they have built-in business intelligence and artificial intelligence (AI) capabilities that accelerate administrative tasks and provide actionable insights.

CRM is a set of integrated, data-driven software solutions that help manage, track, and store information about your company’s current and potential customers. By keeping this information in a centralized system, business teams have access to the insights they need when they need them.

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